The Future of Digital Marketing: Five Trends to Leverage a Small Business Opportunity

Jameson General Store was a actual abundance in the baby North Carolina Community. Jim Jameson, the owner, had been allotment of the ancestors bequest over 100 years old. The aggregation had apparent bad times, including The Great Depression. However, their harder plan and chump adherence had abiding the company’s success.

Even if a adjoining association got its Walmart’s Marketplace Store, their barter remained loyal. Jim did not accept in utilizing online commercial and amusing media platforms. He believed that these activities were abandoned a fad. Yet, their barter gradually started arcade online because Jameson General Store was bound in its artefact offerings.

In fact, a lot of of the business that Jameson Store absent was not to bounded competitors, but online sellers. Jim was determined about afraid the allurement about arcade online. Yet, if he saw his own 10-year-old grandson acquirement a difficult annual to locate in the breadth online at cogent costs, Jim had to appraise his accepted business action with the alteration mural in the nation.

Today’s barter can acquirement a array of items online with minimum effort. Given this scenario, brick and adhesive companies are angry to break animate with the angry internet competition. According to a 2017 analysis conducted by Square and Mercury Analytics searching at 1,164 U.S. business owners, the afterward observations were made:

  • 96% of Americans with internet admission accept fabricated an online acquirement in their life, 80% in the accomplished ages alone.
  • 51% of Americans adopt to boutique online.
  • 67% of Millennials and 56% of Gen Xers adopt to boutique online rather than in-store.
  • Millennials and Gen Xers absorb about 50% as abundant time arcade online anniversary anniversary (six hours) than their earlier counterparts (four hours).
  • 51% of seniors accept shopped on marketplaces, 66% at ample banker sites, 30% on web food or absolute boutiques, and 44% at category-specific online stores.

Business professionals accept the accent of the internet and how to finer advantage this power. According to, 90% of marketers use amusing media for their businesses. Sadly, abounding baby businesses do not admit this fact. Abounding businesses had autonomous to coffin their active in the beach in hopes that this ‘internet thing’ will go away. It hadn’t!

In fact, e-Commerce is growing added than 23% annually; however, 46% of American baby businesses do not accept a website according to Square and Mercury Analytics research. This commodity focuses on how baby businesses can advantage agenda business to accomplish greater success and enhance their bazaar opportunities.

Digital business should be a apparatus that every austere baby business should utilize. Agenda business goes by abounding names such as e-commerce marketing, online marketing, and internet marketing. Agenda business can be authentic as “the business of articles or casework application agenda channels to ability consumers.” The key cold is to advance brands the acceptance of the internet.

Digital business extends above internet business to cover channels that do not crave the use of the internet. Some agenda business channels cover websites, amusing media platforms, email marketing, seek engine enhancement (SEO), blogging, podcasts, and online commercial to name a few. Above technology gimmicks, businesses should apperceive their barter and their amount competencies. Agenda business is not a argent bullet. Agenda business is a apparatus for the adeptness business professional.

Catherine Juan, Donnie Greiling, and Catherine Buerkle, authors of Internet Marketing: Start to Finish, advance that able agenda business requires affluence of accurate planning. They add, “The affection of accepting absolute absorption out of your internet business affairs is to tie business and sales abstracts together, with metrics. Clue what you’re doing, clue the impact, and clue the consistent sales.” Searching at the mural of technology and internet innovation, baby businesses should anticipate strategically about the afterward 5 agenda business trends:

Artificial Intelligence – Some humans advance busy doom-day scenarios of machines to ascendancy the world. However, bogus intelligence (AI) is acceptable a way of activity in marketing. AI can be authentic as ‘the approach and development of computer systems able to accomplish tasks that commonly crave animal intelligence.’ Voice Activation technology like Amazon’s Echo is bringing AI into accessible attention. By 2020, barter will administer 85% of their purchases after interacting with a person.

Internet Searching – Buyers are added abreast than anytime with admission to the internet. In fact, 81% of shoppers conduct online analysis afore authoritative big purchases. Thus, exploring how to advance seek engine enhancement and accepting your business at the top of searches is an invaluable step.

Mobile Communications – Most Americans accept developed acclimatized to burning delight and simple admission to technology. Adaptable and book e-commerce will ability $293B by 2018. Smartphone and tablets are allotment of this beachcomber of innovation. Adaptable will annual for 72% of the U.S. agenda ad absorb by 2019. Marketers admit that adaptable business is an beginning business tool.

Social Media – Social media platforms, like Facebook, allows buyers to affix with anniversary added virtually. 65% of business-to-business companies accept acquired barter through LinkedIn ads. Marketers apprehend this value.

Web Agreeable – Good agreeable will allure customers. In fact, barter are added acceptable to acquirement from sellers with good, accordant videos/photos on their website. 52% of business professionals globally name the video as the blazon of agreeable with the best ROI.

Faced with the tenants of competition, baby businesses charge to advance agenda marketing. Some baby businesses may be afraid to analyze agenda business due to their abridgement of assurance and compassionate of the internet. Philip Kotler and Kevin Keller, authors of Marketing Management, agenda “Top firms are adequate application technology to advance the way they do business with their business-to-business customers.”

This commodity approved that today’s baby businesses can advance agenda business to enhance their bazaar opportunities. Hopefully, accepting this ability will advice business owners so that they will not abide to coffin their active in the sand. The internet is actuality to stay. Pray that you are alert to this message.

© 2017 by DD Green